Magnolia Passion introduces all new Cheesecake flavoured Ice Cream with Blueberry Ripple and White Chocolate Chips

If you’ve had a taste of Magnolia Passion Ice Cream, you’d be screaming for more. Now, get ready to indulge in its latest variant – Blueberry Cheeze.

This new exciting variant from Magnolia Passion is the perfect addition to its existing range of delectable flavours including Double Choc Delight, Peppermint Paradise and Peanut Surprise.

Made from quality raw ingredients, Magnolia Passion is packed with milky goodness that gives you a rich creamy ice cream based on western-influenced flavours.

Each tub of Magnolia Passion promises to be a delightful explosion of flavour in your mouth. The brand new Blueberry Cheeze Ice Cream brings together two favourite ingredients – Blueberries, a popular superfruit and which complements any dessert, and Cheesecake, an all time bestseller. This brilliant combination makes for one unique, yummy ice cream which is just heavenly.

To complement the roll out of the new Blueberry Cheeze flavour, Magnolia is rolling out a ‘Share the Passion with Your Love’ campaign that encourages Malaysians to show their love by sharing their ice cream. And it’s not just sharing your Passion with that special someone, it’s also to be shared and relished with friends and family. This way, Magnolia Passion aims to foster closer relationships and bonds through the sharing of these luxurious treats.

“Magnolia Passion is a delicious treat any time of the day. But if you really want to make it special, share your Passion with someone and we promise you will enjoy the experience so much more,” Mr. Woon Chun Han, Assistant General Manager – Ice Cream Division, F&N Dairies (M) Sdn Bhd said.

“Better yet, grab a tub of Magnolia Passion and get the whole family to dig in for a moment to cherish.”

The campaign includes the attention grabbing ‘kiss mark’ on all posters and marketing material to drive home the message of sharing and caring amongst loved ones.

Woon added that Magnolia Passion Ice creams are not only rich in flavour but also value for money. Available at all major supermarkets, hypermarkets and large provision shops, Magnolia Passion Ice Cream retails at RM9.90 in Peninsula Malaysia and RM10.90 in Sabah and Sarawak. The brand new Blueberry Cheeze flavour is already causing a stir amongst consumers since its roll out in early May 2010.

So what are you waiting for? Come share the passion with a tub of rich tantalizing Magnolia Passion Ice Cream today.

For more information on the Magnolia’s range of delicious tasting ice creams, please visit www.fndairies.com.

Magnolia has been the trusted choice for most Malaysians families providing them with great value, great tasting and innovative products. The pure, natural taste of Magnolia ice cream makes it the preferred choice for wholesome enjoyment in exciting ways. All Magnolia products have gone through stringent quality control to ensure freshness and optimum quality.

F&N Dairies (M) Sdn Bhd is a wholly owned subsidiary of F&N Holdings Berhad and is a major manufacturer and marketer of sweetened condensed milk, evaporated milk, pasteurised juices and ice-cream in Malaysia.