First episode premiers in front of live audience



Malaysians from all over the country will have yet another great reason to get together over a glass of teh tarik - to catch the next episode of “Cerita Teh Tarik F&N” on TV3, a showcase of various aspects of Malaysian life, brought to you by the teh tarik experts – F&N Condensed Milk.

Aired at 6.00pm on Thursdays, the first episode of “Cerita Teh Tarik F&N” kicked off on April 29, 2010 with a live screening at the Piazza of The Curve in Mutiara Damansara with some 200 over viewers.

Hosted by leading Malaysian actor, model and TV host, Awal Ashaari, the seven episode programme is the latest teh tarik initiative from F&N Dairies (M) Sdn Bhd which seeks to highlight key moments in our lives or everyday happenings that are often played out over a glass of teh tarik.

According to Ms. Eileen Chan, Senior Product Group Manager – Condensed Milk, F&N Dairies (M) Sdn Bhd, in Malaysia, teh tarik is often the silent bond behind our daily get togethers, be it with friends or family, forming a part of the backdrop that many of our memories are built upon.

“And Cerita Teh Tarik F&N is our tribute to Malaysians and their stories and achievements that have helped play a part in making Malaysia what it is today - a potpourri of culture and activities that everyone can identify with. We find that teh tarik is part of Malaysia’s multi-racial social culture and F&N is the enabler of such occasions, so the show also aims to uphold our very distinct Malaysian teh tarik culture,” Chan said.

“The unsung hero is F&N Condensed Milk – a Malaysian favourite for many years which has long been synonymous with teh tarik in Malaysia.”



“Cerita Teh Tarik F&N continues our close association with teh tarik, Malaysia’s favourite drink, while reinforcing our Malaysian-ness through important messages such as unity, family ties, friendship, reconciliation and positive resolutions by sharing these precious moments, special memories and poignant or inspiring teh tarik stories.”

Each episode takes on a particular theme and subject matters range from dance and music to painting, sport and animation focusing on Malaysians from across the country such as celebrities – Malaysian b-boy sensation, Awal who together with Wakaka Crew won the “So You Think You Can Dance” competition and leading Malaysian rock band, Estranged; talented and artistic Malaysians such as brothers Ajis and Ronnie Mohammad who share a passion for painting, and the creators and talent behind Upin and Ipin.

There’s even an episode on the friendship between the members of a Malaysian RX8 Club, while another two episodes look at the love between a newly married couple and that of a mother who is reunited with her daughters after 50 long years.

Chan is confident “Cerita Teh Tarik F&N” will appeal to Malaysians of all ages as it touches on messages that are close to us and entwined in our culture.



“There is something for everyone but you shouldn’t miss any episode as each gives you a new perspective of its subjects. You may think you know the stories covered but it’s amazing what you can learn from each episode. So, I hope that Malaysians from all walks of life will tune in,” she explained.

She added that F&N Dairies has invested significantly to promote the show inclusive of a weekly SMS contest that is tied to the show to further encourage viewers to tune in.

Besides the F&N Teh Tarik Roadshow and sampling activities, there is also a consumer promotion and redemption programme with attractive prizes to be won including the Grand Prize of a 60 inch plasma TV and various other electronic products and a set of unique photo frames for consumers to cherish their own special teh tarik moment.

The launch included live performances by Alam and Wakaka Crew as well as the Funky Girls, while Ronnie Mohammad took the opportunity to present F&N Dairies with a painting depicting teh tarik as a token of his appreciation for showcasing his work on the programme.

“Cerita Teh Tarik F&N” is conceived by F&N Dairies, the people behind Malaysia’s No. 1 Condensed Milk brand, a staple in teh tarik and other beverages across Malaysia for generations with household brands such as F&N Sweetened Condensed Filled Milk, F&N Sweetened Vitaminised Creamer, F&N Sweetened Creamer, F&N Teh Tarik Sweetened Creamer and the latest addition to its stable, F&N eXtra Tongkat Ali & Ginseng.

F&N Dairies (M) Sdn Bhd is a wholly owned subsidiary of Fraser & Neave Holdings Berhad and is a major manufacturer and marketer of sweetened condensed milk, evaporated milk, pasteurised juices and ice-cream in Malaysia.

For the complete Episode Synopsis click Here