100 SONY PSPs AND 200 SONY BUDDY WALKMANS UP FOR GRABS IN THE MAGNOLIA MAG-A DEAL REDEMPTION

Stand a Chance to win over RM 400,000 worth of gizmos and prizes from Magnolia Ice Cream


Great news for ice cream lovers! Grab yourself a cup, cone or stick of delicious Magnolia Ice Cream and be on your way to winning cool gadgets and limited edition premiums.

With over RM400,000 worth of prizes up for grabs, the Magnolia Mag-a Deal Redemption offers consumers a chance to walk away with one of 100 Sony PSPs (Playstation Portable) or 200 Sony Buddy Walkmans.
Start now by collecting points from any range of Magnolia Ice Cream sticks, cones or cups. And if you find yourself with a “special” ice cream stick that carries the Magnolia logo, you could be one of the lucky winners of the Sony PSP or Buddy Walkman.

According to Mr. Woon Chun Han, Assistant General Manager, Ice Cream Division, F&N Dairies (M) Sdn Bhd, the Magnolia Mag-a Deal Redemption is an opportunity to spread the wonderful goodness of Magnolia Ice Cream and also reward our loyal consumers.

“Sony PSPs and Sony Buddy Walkmans are hot among kids, teenagers, and even adults. This redemption programme is a double bonus for consumers as they not only stand to win exciting prizes, they also get to indulge in the creamy, delicious flavours of Magnolia Ice Cream.”

To redeem the Sony PSP you will need 60 points and the “special” stick; while the Sony Buddy Walkman will require 20 points and the “special” stick.

Can’t get your hands on that “special” stick? Don’t worry - you can still use your points to redeem loads of exciting Magnolia premiums such as limited edition CDs (50 points), t-shirts (45 points) and Multipurpose Inflatables (40 points). It’s a guaranteed win! What’s more, you don’t have to come up with catchy slogans to win these prizes. It’s so easy to win!

Just follow these three simple steps…

Step 1:
Buy any Magnolia Ice Cream Cone, Cup or Stick (except Magnolia Tiger Lolly & Gotcha Colour Pencil)

Step 2:
Collect points from any Magnolia cone wrappers (2 points), stick wrappers (1 point) and cup lids (2 points). Also look out for the “special” Magnolia stick to redeem the grand prize

Step 3:
Submit your entries with the appropriate “points” to:

Magnolia Mag-a Deal Redemption
F&N Dairies (M) Sdn Bhd
70 Jalan Universiti, P.O. Box 19,
46700 Petaling Jaya, Selangor Darul Ehsan.

And to make it easier for you to start collecting points or prizes right away, the Magnolia Ice Cream Mobile truck will be making its way to selected areas throughout the Klang Valley such as SS2, Damansara Uptown, Taipan, Kuchai Lama, Bukit Raja Klang and Jalan Sultan Ismail from late March to early June to ensure you do not miss out on this golden opportunity.

For on the spot limited edition premiums redemption, you can step into selected Petronas stations and F&N Dairies offices nationwide or redeem it when you spot the Magnolia Ice Cream Mobile truck around Klang Valley.

The redemption programme runs from March 15 to June 15, 2010. So, hurry down to the nearest store or lookout for the Magnolia Ice Cream Mobile truck to get yourself some delicious Magnolia Ice Cream today and start collecting points right away.

The campaign includes the entire Magnolia Ice Cream range such as Gotcha, Cravio, Mag a Cone, Mag a Cone Star, Tropical Sling and Yoghurt Petite except Magnolia Tiger Lolly and Gotcha Colour Pencil.
For more information on the Magnolia’s range of delicious tasting ice creams and this campaign, please visit www.fndairies.com. Magnolia ice cream is available at all major supermarkets, hypermarkets and large provision shops.

Magnolia has been the trusted choice for most Malaysians families providing them with great value, great tasting and innovative products. The pure, natural taste of Magnolia ice cream makes it the preferred choice for wholesome enjoyment in exciting ways. All Magnolia products have gone through stringent quality control to ensure freshness and optimum quality.

F&N Dairies (M) Sdn Bhd is a wholly owned subsidiary of Fraser & Neave Holdings Berhad and is a major manufacturer and marketer of sweetened condensed milk, evaporated milk, pasteurised juices and ice-cream in Malaysia.