F&N Dairies launches new Sweetened Creamer with Tongkat Ali and Ginseng


Kuala Lumpur, March 3 2010 ~ Like a little extra in your cuppa? Enter F&N Dairies latest – F&N eXtra, a creamer with Tongkat Ali and Ginseng.

F&N Sweetened Condensed Milk range, a staple in many Malaysian households is an essential ingredient for local treats like coconut candy, and perfect for Teh Tarik, recently bestowed our beverage heritage. Such recognition has elevated the humble Teh Tarik from a typical road-side warung beverage to menus of high-end restaurants as well as the national airline’s first-class flights to boot!

Now, the aptly named F&N eXtra promises versatility; any of your favourite beverages will have extra taste and be richer, thanks to the added ingredients of Tongkat Ali and Ginseng.

“This is very exciting as we believe that this could yet be another Malaysian icon. Tongkat Ali, a herbal root, native to Malaysian rainforests, has an enthusiastic following throughout Asia. Like Ginseng, another medicinal root, both have gained popularity due to its accompanying benefits,” said Puan Nazura Jalil, Channel Development Manager of F&N Dairies, at the launch.

So far, Tongkat Ali and Ginseng enthusiasts get their beverage fix through the somewhat limited 3-in-1 coffee variants. F&N Dairies leaped to innovation. Coupling these sought after herbs with Malaysia’s favourite creamer, invested two and a half years in research, developing a total of 26 prototypes.

Now, F&N eXtra, the winning product allows you, the consumer, to enjoy Tongkat Ali and Ginseng in novel, richer and foamier concoctions. Experiment with all sorts of beverages, including the national favourite Teh Tarik and even chocolate drinks.

In other words, “Semua pun boleh!”

Consumer feedback pronounced that it’s tasty and cost effective. Whether you’re a restaurant operator or just an average occasional consumer, a glass of eXtra beverage will be more economical than preparing a 3-in-1 premix.

As Puan Nazura unveiled the new F&N eXtra to loud applause, amply-muscled men in splitting-tight shirts appeared with calls of ‘Extra! Extra! Extra!’. These ‘eXtra’ men, presented in all their masculine glory, served to play up the oft-lauded, male-directed benefits of Tongkat Ali.

F&N eXtra is now available in all major retail outlets in Peninsular Malaysia, and will be available in Sabah and Sarawak by the end of the month. The recommended selling price is RM3.30 in Peninsula Malaysia and RM3.40 in Sabah and Sarawak.

Consumers can look forward to more roadshows and promotions, as F&N markets their latest offering.

“They can also look out for our cheeky TV commercials which will go on air soon,” Nazura concluded.

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